“Headquartered in Santa Monica, California, Activision is a worldwide pure-play online and console game publisher with leading market positions across all categories of the rapidly growing interactive entertainment software industry. Activision's portfolio includes best-selling video games such as Guitar Hero®, Call of Duty®, … leading franchises such as Crash Bandicoot™ and Spyro™…and Warcraft® franchises including the global #1 subscription-based massively multi-player online role-playing game, World of Warcraft®.”