"WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by: conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

WWF focuses its work around the magnificent diversity of life on this planet, the extraordinary places they live in. All the while trying to reduce humanity’s impact on this life and in these places."