Why people continue to play online games: In search of critical design factors to increase customer loyalty to online contents

publication

Author: 

Choi, D.
Kim, J.

Citation: 

Choi, D., & Kim, J. (2004). Why people continue to play online games: In search of critical design factors to increase customer loyalty to online contents.Cyberpsychology and Behavior, 7(1), 11-24.

Keywords: 

  • mmog
  • online
  • online gaming
  • social gaming

Health Topic: 

  • Behavior and Personality
  • Social Issues and Skills

Target Population: 

  • General Audience

Game Platform: 

  • Internet

Publication Type: 

  • Journal Article

Partners

  • HopeLab
  • Robert Wood Johnson Foundation
  • SAGE Publishing
  • UNICEF Kid Power