"YoYo Games was founded in 2007 by a group of leading Games and Entertainment industry executives including James North-Hearn, CEO of Foundation9, Michel Cassius, ex European Marketing Director (Xbox) and Spencer Hyman, formerly COO of Last.FM. The company, headed by CEO, Sandy Duncan (ex-Vice President of Xbox Europe), was created to support the founders' belief that a new generation of games development talent and devices was emerging and there was an opportunity to incubate and showcase some of the very best of this talent on these new and existing platforms."